Institute of Land and Food Resources – University of Melbourne

Brief
Client wanted an item that was ‘portable and memorable’ to promote their exciting courses and campus guides to potential new students, people considering careers in agriculture, horticulture, forestry, food science and resource management. They wanted a combination of seeds that would coincide with Spring and the VTAC application dates. They also wanted to tie in their ‘frog’ logo (because frogs are an indicator species representing how healthy the environment is).

Solution
We supplied a fantastic combination of Basil and Tomato seeds which were easy to grow and were appealing to the mostly younger age group. We also designed a funky cover incorporating the ‘frog’ accompanied by “Land an Exciting Job Grown from one of our Courses”.
The client was so excited with the finished product which was received extremely well by their target audience.