Client
Rotary International required a revenue raising tool that would work globally, and reflect their campaign – ‘Sow the seeds of Love’, and most importantly be cheap, yet great value for money.

Solution
‘Love seeds” were developed as a fun and simple fundraising tool. The idea being that the Seedsticks contained actual Nigella seeds (commonly known as Love in the Mist). They were supplied in a stylish retail display case. The concept being if each Rotarian sold one box of love, Polio could be gone forever. The same time the world would be a cleaner brighter place! ‘Love seeds’ are being supplied to over 6 countries around the world.

Award APPA Pyramid Award 2003 Silver and Gold Winner